Never look back Campaign
So as you have seen from my Facebook and Instagram I am working with RSA (Road Safety Authority) on their #NeverLookBack Campaign.
We are advising parents and guardians how to avoid being distracted by children while driving.
I was really shocked to hear it is estimated that driver distraction could play a role in 20-30% of all road collisions in this country.
This means that driver distraction could be a contributory factor in over 1,499 fatal and injury collisions annually.
It is so important to be prepared before taking off on a journey in the car so that you don’t get distracted.
Simple things like making sure your child has gone to the bathroom or you have changed their nappy before the journey.
Making sure they have a drink with them, their favourite toy or teddy, their seatbelt is comfortable and on correctly.
If your child does require attention while you are driving it is so important to find a safe place to pull over in order to do so, but always remember in no circumstances on the hard shoulder of a motorway.
We all spend every moment working hard to protect our children, don’t jeopardise this because you didn’t make car safety your single- minded priority.